Kimberly Ferro, Vice President of Global Marketing, Product and Technology has a new article explaining how our redefined brand positioning reaffirms our place as a market leader in the global aluminum façade industry and the steps we are taking to remain relevant in an ever-changing environment.
Brand positioning is foundational to our path forward representing our business today and our vision for the future. Led by our “Building Legacies” messaging and supported by a robust program of thought leadership activity, continuing education support and more; we serve to educate architects and customers, expanding their understanding of the market and connecting them to Kawneer’s products and services.
Find out more in Kim’s LinkedIn article here
Watch our Building Legacies video here